Jacksonville, Florida Soft Drink Bottling Plants and
Brand Name: "Sun Crest"



Spreadsheet: (JAXCOMPS.WK4); text file: sc.txt

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Prepared by Christopher A. Weide

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 |Jacksonville Soft Drink Bottling Plants and Brand Names: "Seven Up"             08-Oct-2004    URL address for the Jacksonville Softdrink Home Page:   http://www.ca-yd.com/html/jaxcomp/jaxcomps.htm                           Prepared by Chris Weide       |
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 |Year        Company                              Address                  City                 Prop.                            Phone                  Remarks                                                                  Existing Bottles              |
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 |    (Sun Crest 1939-1955):                                                                                                                                                                                                                                    |
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 |1939      | Sun Crest Bev. Inc.                | 1156 West Bay          | Jacksonville, FL   | N/A                            | N/A                  | There are no listing found in the City Dir. during 1939, however,      | 1939: Peppo, 12 oz., Red      |
 |          |                                    |                        |                    |                                |                      | a Jacksonville Journal newspaper article dated 8/28/39 shows           |   and White, Clear Glass,     |
 |          |                                    |                        |                    |                                |                      | employees and a delivery truck.   In addition, a 1939 ACL bottle       |   Sun Crest Beverages Inc.,   |
 |          |                                    |                        |                    |                                |                      | marked Sun Crest Bev. Inc. does exist.  Also, in the 1939 edition      |   Jacksonville, Fla.          |
 |          |                                    |                        |                    |                                |                      | of "The Report of the Secretary of State-Florida Trademarks"           |                               |
 |          |                                    |                        |                    |                                |                      | SunCrest was registered on 1/21/1939.  According to Charles            |                               |
 |          |                                    |                        |                    |                                |                      | Hilty Jr. and Marjorie Hilty Jr., the Hilty family moved to            |                               |
 |          |                                    |                        |                    |                                |                      | Jacksonville in 1939 from Augusta, GA. where their father had          |                               |
 |          |                                    |                        |                    |                                |                      | been an employee of the Dr. Pepper Bottling Co.                        |                               |
 |----------+------------------------------------+------------------------+--------------------+--------------------------------+----------------------+------------------------------------------------------------------------+-------------------------------|
 |1940-41   | Sun Crest Bev. Inc.                | 1156 W. Bay            | Jacksonville, FL   | Chas. R. Hilty Sr., Pres.;     | N/A                  | Listed in the City Dir. under "Bottlers-Carbonated Beverages"          | 1940: Pi-Nella, 12 oz.        |
 |          |                                    |                        |                    | Marjorie N. Hilty, V.P.        |                      | Obituary for Marjorie N. Hilty indicates her passing in Jacksonville   |   Orange and Red, Dark Green  |
 |          |                                    |                        |                    |                                |                      | on June 2, 1988.  It is believed here age was 94.  The 1156/1076       |   Glass, Sun Crest Beverages  |
 |          |                                    |                        |                    |                                |                      | W. Bay address is the back of the Jacksonville Union Terminal          |   Inc., Jacksonville, Fla.    |
 |          |                                    |                        |                    |                                |                      | train station where Sun Crest rented space.   Charles Hilty Sr.        |                               |
 |          |                                    |                        |                    |                                |                      | was the co-founder of the Gator Bowl in 1946.                          |                               |
 |----------+------------------------------------+------------------------+--------------------+--------------------------------+----------------------+------------------------------------------------------------------------+-------------------------------|
 |1942-48   | Sun Crest Bev. Inc.                | 1076 W. Bay            | Jacksonville, FL   | Chas. R. Hilty, Pres.          | 5-1064               | Listed in the City Dir. under "Bottlers-Carbonated Beverages."  The    | 1946: 2-Way, 7 oz., Red       |
 |          |                                    |                        |                    |                                |                      | 1943 Southern Bell yellow pages lists Nu-Grape at the same address,    |   and White, Dark Green       |
 |          |                                    |                        |                    |                                |                      | and the 1947 edition of the United Beverage Bureau Book lists as       |   glass, Sun Crest Beverages  |
 |          |                                    |                        |                    |                                |                      | bottlers of NuGrape.  NSDA records indicated bottlers of Pop Cola      |   Inc., Jacksonville, Fla.    |
 |          |                                    |                        |                    |                                |                      | and Bobs Cola.   It is unknown if the Pop Cola is a typographical      | 1948: Sun Crest; 10 oz.;      |
 |          |                                    |                        |                    |                                |                      | error with Cola spelled with a "C" as Dixie Bottling Works is          |   Blue and White; Clear       |
 |          |                                    |                        |                    |                                |                      | already shown as bottlers of Pop Kola during 1947.                     |   glass; Sun Crest Beverages  |
 |          |                                    |                        |                    |                                |                      |                                                                        |   Inc., Jacksonville, Fla.    |
 |----------+------------------------------------+------------------------+--------------------+--------------------------------+----------------------+------------------------------------------------------------------------+-------------------------------|
 |1949-51   | Sun Crest Beverage Co.             | 1076 W. Bay            | Jacksonville, FL   | 1949-50: Chas. R Hilty;        | 1950-1951: 4-4810    | Phone book: Listed as bottlers of NuGrape.  Also see 1950 listing      |                               |
 |          |                                    |                        |                    | 1951:    A.C. Hillman          |                      | for Pop Kola Bottling Co. regarding Sun Crest.   The 1950 edition      |                               |
 |          |                                    |                        |                    |                                |                      | of the United Beverage Bureau Book lists Sun Crest as the bottler      |                               |
 |          |                                    |                        |                    |                                |                      | of Two-Way (see the 2-Way bottle listed for 1946 above.)               |                               |
 |          |                                    |                        |                    |                                |                      | Also NSDA records indicate Sun Crest and Tru Fruit Bottling            |                               |
 |          |                                    |                        |                    |                                |                      | Co. are related and Hilty and Hillman show as Pres./owners             |                               |
 |          |                                    |                        |                    |                                |                      | of both.  Marjorie Beaufort (Marjorie Hilty Jr.) states Bob's Cola     |                               |
 |          |                                    |                        |                    |                                |                      | is named after her mother (Marjorie Sr.) as "Bob" was here nickname.   |                               |
 |----------+------------------------------------+------------------------+--------------------+--------------------------------+----------------------+------------------------------------------------------------------------+-------------------------------|
 |1951-52   | Sun Crest Bev. Inc.                | 1076 W. Bay            | Jacksonville, FL   | 1951:  A.C. Hillman            | N/A                  | Listed in the 1951-52 Florida Industrial Directory and the City Dir.   |                               |
 |          |                                    |                        |                    |                                |                      | During 1950, Charles Hilty became president of the Frostie Bottling    |                               |
 |          |                                    |                        |                    |                                |                      | Co. which operated at the same address as Sun Crest at 1076 W. Bay     |                               |
 |          |                                    |                        |                    |                                |                      | St.  During 1951, the Frostie operation moved to 2223 W. Beaver        |                               |
 |          |                                    |                        |                    |                                |                      | with Charles and Marjorie Hilty as Pres. and V.P. of the new company.  |                               |
 |----------+------------------------------------+------------------------+--------------------+--------------------------------+----------------------+------------------------------------------------------------------------+-------------------------------|
 |1953      | Sun Crest Bev. Inc.                | 803 Price              | Jacksonville, FL   | Royce H. Hammond, Mgr.         | 4-4810               | Listed in the City Dir. and the phone book.  The phone book            |                               |
 |          |                                    |                        |                    |                                |                      | lists Sun Crest as bottlers of NuGrape.                                |                               |
 |----------+------------------------------------+------------------------+--------------------+--------------------------------+----------------------+------------------------------------------------------------------------+-------------------------------|
 |1953      | Suncrest Beverage                  | 803 Price              | Jacksonville, FL   | Royce H. Hammond, Mgr.         | N/A                  | Listed under "Bottlers-Carbonated Beverages" in the City Dir.          |                               |
 |          |                                    |                        |                    |                                |                      | This is a second listing in the 1953 City Dir. but with a              |                               |
 |          |                                    |                        |                    |                                |                      | slightly different company name.                                       |                               |
 |----------+------------------------------------+------------------------+--------------------+--------------------------------+----------------------+------------------------------------------------------------------------+-------------------------------|
 |1954      | Sun Crest Bev. Inc.                | 803 Price              | Jacksonville, FL   | Chester D. Howarth, Pres.      | 4-4810               | Listed under "Bottlers-Carbonated Beverages" in the City Dir.          |                               |
 |----------+------------------------------------+------------------------+--------------------+--------------------------------+----------------------+------------------------------------------------------------------------+-------------------------------|
 |1955      | Sun Crest Bev. Inc.                | 803 Price              | Jacksonville, FL   | A. Dennison, Mgr.              | 4-4810               | Listed under "Bottlers-Carbonated Beverages" in the City Dir.          |                               |
 |----------+------------------------------------+------------------------+--------------------+--------------------------------+----------------------+------------------------------------------------------------------------+-------------------------------|
 |1956-75   | Sun Crest                          | N/A                    | Jacksonville, FL   | N/A                            | N/A                  | There are no listings during these years.                              |                               |
 |----------+------------------------------------+------------------------+--------------------+--------------------------------+----------------------+------------------------------------------------------------------------+-------------------------------|
 |1971-76   | Sun Crest                          | N/A                    | Jacksonville, FL   | N/A                            | N/A                  | See 1971, 1972, and 1976 listings for Pepsi-Cola Seven-Up Bottling     |                               |
 |          |                                    |                        |                    |                                |                      | Co. and Pepsi-Cola Allied Bottlers (under the Pepsi-Cola heading.)     |                               |
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